A Truesdale & Associates Guide for Service-Based Businesses Online reviews can build your business—or damage it. Google reviews, in particular, influence how new clients see you long before they visit your website or book an appointment. But what happens when you receive a negative review from someone who has never done business with you ? This is one of the most common concerns we hear from salons, spas, independent stylists, beauty brands, and service providers. The good news: businesses do...

It’s the second week of July. Your chair is empty. You’ve checked the books twice—and there are more gaps than you expected. What’s going...

When it comes to finding the right beauty professionals for your team—whether hair stylists, barbers, makeup artists, or nail...