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Planning for the Slow Seasons: Why Tracking and Calendar Strategy Matter
It’s the second week of July. Your chair is empty. You’ve checked the books twice—and there are more gaps than you expected. What’s going...
Elaine Truesdale
Jul 153 min read


Why Retained Recruiting Is the Best Choice for Hiring Beauty Professionals
When it comes to finding the right beauty professionals for your team—whether hair stylists, barbers, makeup artists, or nail...
Elaine Truesdale
Jul 153 min read


Why Inventory Tracking Matters in Service-Based Businesses (and How to Do It Right)
When people think of inventory, they often picture retail stores or warehouses. But for service-based businesses —from salons and...
Elaine Truesdale
Apr 13 min read


Truesdale & Associates Guide to Effective Team Meetings
Run meetings like a strategist. Operate like a pro. At Truesdale & Associates, we believe a meeting should never feel like a time drain....
Elaine Truesdale
Mar 283 min read


Celebrating Tech in Beauty: A Spotlight Series for All Beauty Professionals
In the ever-evolving beauty industry, technology plays an increasingly crucial role in shaping how businesses operate, engage with...
Elaine Truesdale
Nov 30, 20243 min read


Tired of Juggling It All? Here’s How Your Website Can Handle the Customer Service Tasks You Can’t
As a small beauty business owner, you're constantly pulled in many directions—client appointments, managing products, engaging on social...
Elaine Truesdale
Oct 22, 20242 min read


Three Essential Things to Tell Your Clients Guaranteed to Increase Your Sales
There are three things every client should be hearing at every salon visit. By implementing these three directives, salons can ensure...
Elaine Truesdale
Feb 9, 20242 min read


Breaking Free from the Time Crunch: How Systems Empower Beauty Business Owners
Breaking Free from the Time Crunch: How Systems Empower Beauty Business Owners As a beauty business owner, you know the struggle of being...
Elaine Truesdale
Feb 9, 20242 min read


Maximizing Profits Through Efficiency and Consistency: A Guide for Beauty Businesses
In the dynamic world of beauty businesses, every decision plays a crucial role in driving success and profitability. While the strategies...
Elaine Truesdale
Feb 9, 20243 min read
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